The detail that makes it handmade

The story worth telling

Film the part a buyer cannot see in a product photograph: checking an edge, placing a seam or turning a handle. Keep the sound of that small action. It gives the finished piece a sense of how it was made.

Three things to capture

1. The material before work
2. Hands performing the distinctive step
3. The finished object being used

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Check colours and scale against the real product. Do not speed up a step in a way that misrepresents the process.