Show what happens when you use it

The story worth telling

Instead of opening with the packaging logo, show the task. A lunch container that closes cleanly tells a clearer story than five beauty shots. Film the demonstration in one continuous take so the result is easy to trust.

Three things to capture

1. The task or inconvenience
2. The product being used in one take
3. A close view of the result

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Confirm that the demonstration represents normal use. Keep size, included items and materials accurate.