The story worth telling

Choose something with a beginning and an end: wrapping an order, planting a herb or repairing a button. A modest subject makes the editing decisions easier to judge. Resist using every clip simply because it took time to record.

Three things to capture

  1. The untouched starting point
  2. One clear action, without stopping the camera
  3. The finished result in the same setting

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

01

Open on the finished result

02

Show the action that explains it

03

Return to the result, now with context

Before you share it

Watch it without reading the caption. If a stranger cannot tell what happened, add context before adding effects.