Explain the work behind the deliverable

The story worth telling

A finished design can look effortless. Show the decision that improved it: removing a confusing step, choosing a stronger photograph or simplifying a layout. Explain the reason, then let the result demonstrate it.

Three things to capture

1. The initial problem using cleared material
2. The adjustment being made
3. The resulting deliverable

Let the camera run a little before and after each action. Those extra seconds give you room to find a better cut.

Give the edit a shape

Before you share it

Remove confidential client details and get approval for work that is not already public.