The footage to gather
- The item or service being requested
- One real part of the process
- The completed order
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a demonstration
Opening
Open with the practical question the viewer needs answered.
Middle
Keep the demonstration in order and show scale or context before cutting to detail.
Ending
Close with the result and a relevant next step.
Review it for small business owners
Promise only the turnaround and availability your business can deliver.
Ask yourself: Does the footage actually support the claim the title makes?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.