The footage to gather
- The need in context
- The work being done
- The specific next action for supporters
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a demonstration
Opening
Open with the practical question the viewer needs answered.
Middle
Keep the demonstration in order and show scale or context before cutting to detail.
Ending
Close with the result and a relevant next step.
Review it for nonprofits
Do not use an illustrative story as a claim about measured impact.
Ask yourself: Does the footage actually support the claim the title makes?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.