The footage to gather
- The question a client brings
- One exercise with fictional details
- The next practical step
Give each moment a little breathing room. Get close enough to show the detail, and keep the original clips handy.
Plan a demonstration
Opening
Open with the practical question the viewer needs answered.
Middle
Keep the demonstration in order and show scale or context before cutting to detail.
Ending
Close with the result and a relevant next step.
Review it for coaches
Use illustrative examples openly and avoid guaranteed personal or financial outcomes.
Ask yourself: Does the footage actually support the claim the title makes?
Watch it as if you were seeing it for the first time. If something is unclear, try a different cut or add the missing shot.